AI citation intelligence for law firms
A prospective client just asked an AI for a lawyer. Was your firm in the answer?
CitationOS tests how ChatGPT, Gemini, Claude and Perplexity describe, cite and recommend your firm, compares you with the firms they name instead, and tells you what is keeping you out.
Prompt
“Who is the best truck accident lawyer in Fort Lauderdale?”
Response, excerpt
Halvorsen & Reyes is frequently recommended for commercial trucking cases and publishes detailed case results.[1]
Marchetti Trial Group is cited for large verdicts and bilingual client intake.[2]
Dunmore Law is noted for handling claims against national freight carriers.[3]
Prompt
“I need a divorce lawyer in Boca Raton who handles high-asset cases.”
Response, excerpt
Whitcombe Family Law focuses on complex asset division and business valuation.[1]
Ostrander & Pike is cited in several guides for collaborative divorce.[2]
Lenox Brandt is mentioned for prenuptial and post-nuptial disputes.[3]
Prompt
“Which estate planning attorneys in Palm Beach work with business owners?”
Response, excerpt
Carrow Estate Counsel is described as specializing in succession planning for closely held companies.[1]
Beaumont Kline appears in local bar listings for trust administration.[2]
Sayer Ellis Law is cited for multigenerational wealth planning.[3]
Your firm: not named, not cited.
Same city, same practice area, comparable reviews.
§ 1 · The shift
Search gave clients a page of links and let them choose. AI answers with a shortlist of two or three firms, and many clients start there.
Being findable is no longer the whole job. The question is whether you are the firm the system chooses to name when someone is deciding who to call.
§ 2 · Why good firms are left out
It is rarely about how good you are. It is about how clearly the machine understands you.
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AI now shapes the shortlist.
Clients ask ChatGPT, Gemini, Claude or Perplexity before they search, and the answer arrives already narrowed to a few names. If yours isn’t one of them, the client may never see your site.
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There is no page one to climb.
These systems write an answer rather than rank a list. They name the firms they understand clearly, see described the same way across sources, and find well supported.
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Description decides selection.
How your firm is described, which sources cite it, and which case types it is associated with determine whether it appears when someone is choosing a lawyer.
§ 3 · What the audit examines
Four readings of your firm, taken where clients now ask.
We run the questions your clients ask, in your market, across the major AI systems, then trace every answer back to the sources it relied on.
- Representation
- How each AI system describes your firm, what it gets wrong, and where it has nothing to say.
- Competitive position
- Which firms are named in your place, how often, and what their sources have that yours lack.
- Authority gaps
- The structural reasons your relevance and credibility don’t carry through to a recommendation.
- Entity consistency
- Whether your name, practice areas and people are described the same way across the directories, profiles and sources AI draws on.
§ 4 · The measure
Citation Score™
A single number for how AI systems see your firm when a client is choosing, built from three components and benchmarked against the firms you compete with.
Search rankings don’t tell you this. A firm can sit on page one of Google and still go unnamed in every AI answer for its city.
72/ 100
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Citation PresenceHow often AI names the firm across the question set 82
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Top-3 RateHow often it is named among the first three 70
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Narrative DepthHow substantively AI describes the firm 78
We don’t try to game or manipulate AI outputs. We measure how your firm is represented, show you where that representation breaks down, and leave the decisions to you.
§ 5 · Free snapshot
Get your free AI visibility snapshot.
We ask an AI assistant four questions a prospective client in your market might ask, and show you whether your firm is named and who is named instead.
- Four client-style questions, asked for your market
- Whether your firm is named, and which firms are named instead
- Your website’s GEO and SEO readiness
Free. Delivered as a PDF to your inbox within minutes. Privacy policy
Want the full picture? Request a confidential audit.
Thanks — your snapshot is on its way.
It usually arrives within a few minutes; if you don’t see it, check your spam or promotions folder. Websites that need a manual check can take a little longer.
§ 6 · Full audit
Prefer a full, confidential audit?
- How your firm appears in high-intent queries for your practice and city
- Which competitors are named instead, and why
- Your Citation Score and the specific gaps behind it
No obligation. Privacy policy
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We’ve started preparing your audit. It will arrive privately within 7 business days.